Are You Making These Mistakes In Your Product Images?

Get rid of these seven habits in your clothing product imaging process!

The online commerce industry is constantly changing. However, although there are trends and practices that come and go, there are some issues that are never modified in product photography. In the article below we will identify six major mistakes that are made in this section so that you take them into account and produce only quality images with your products!

Mistake # 1: Do not prepare the garments

Your goal will always be to make the products in your store look their best. Because garments crumple and lose their appeal easily, we recommend that you pre-prepare these before starting a photo shoot. Many think that using Photoshop to erase wrinkles, blemishes, and other physical errors of the garment, fixes the problem, but the harsh reality is that using this retouching tool can be destructive with the garment if it is not done with high professionalism as it can lose details and quality of the product, which also compromises the reality behind this.

Prepare beforehand the garment you are going to photograph
It is important to examine the product by right and reverse, from top to bottom. Check if there is any label, sticker or item that should be removed for the photo shoot. If you also see that the product has suffered during the transport to your home, you must use a clothes iron to eliminate wrinkles. Any imperfection that may be harmful to the product image should be removed. If you see that you have lint, for example, you can use an adhesive roll to remove them. Do not forget to leave the touch-up with Photoshop as the final step!

Mistake # 2: Do not use a dummy or model

Many fashion photographers forget how important it is to convey the appearance of a garment on a model or a mannequin. Instead of doing this, simply lay down the garments or take pictures of these hanging hangers. This is a terrible mistake! The best way to photograph a garment is undoubtedly using a mannequin or model that will give life to this and also show the reality of the appearance that could have on the same customer who visits your online store.

The models make the garments come to life, and are the best option to show a garment, but in case you have money problems, using a mannequin is a very valid option if managed properly and is also low cost. Allowing the customer to see the shape and natural fall of each garment will give this a more realistic idea of how you could see the product of itself, not to mention how much it adds to the shopping experience.

Error # 3: Show few images of a garment

Contrary to what is generally thought, one or two images are not an appropriate amount to show a product in detail and show the quality of the product. It is important that you give as much information as possible to the customer about the product no less than three images. In any case, we recommend uploading five to ten images per item.

Many websites allow you to upload up to twelve images for each item, but many online store retailers, unfortunately, do not take advantage of this functionality. Take photos of each angle of the product as much as possible.

Mistake # 4: Not Enough Light

Using proper lighting is essential for good product images. It is extremely disappointing to enter an online store and see images in low light, shadows that make it difficult to see the shape of the product or images with effects that do not allow you to see the reality of a garment.

Do not be such salesmen! Be sure to always apply the appropriate light to each of your products when you photograph them. This way your colours and other details will appear in a clean and professional way in your images.

Every garment is different from one another. Therefore, having adequate lighting will always allow you to appreciate the reality of each type of piece. A wide-ranging light allows your camera to produce images with little "noise", less grainy.

If your camera settings are incorrect, there is no expert retouching world that can help you create quality images. DSLR cameras can produce images of extreme quality, but improperly adjusting their functions will not take advantage of the artefact.

Mistake # 5:  Not adjusting the colour space correctly

Many clothing photographers forget or do not know how crucial it is to edit images taking into account the web scene. Color space refers to a specific range of colours that can be assigned to an image. Some options for colour spaces are Adobe RGB, CMYK, and SRGB. Without the right colour, the colours look completely different from reality on a screen. SRGB is the best of the options because it keeps in a consistent and vibrant way among the different types of screens that are on the market.

Mistake # 6: No Edit Correctly

Many online store sellers edit their products incorrectly, especially on topics such as cropping, alignment, and image backgrounds. In order to maintain a consistency among the images of a web catalogue, it is advisable to develop a standard set of specifications for the part of the photographic and editing session.

There are numerous ways to adjust colours in Photoshop. Once you do, remember to convert your images to SRGB format to ensure that they can be correctly displayed on different types of screens and will not suffer changes that may alter the perception of the client.

You have the opportunity to adjust your creation process and create stunning images that will undoubtedly appeal to your customers.

For more information, you can contact with Tradexcel graphics. They are the best for this service.



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